New watches 2024

Rolex 1908
Elegance in movement

A watch of rare distinction, the new Perpetual 1908 is a visual masterpiece. On its dial, light bounces off the raised pattern, producing a variety of reflections with every movement of the wrist. A timepiece that affirms its unique identity with elegance and finesse in even the smallest details.

Close-up of a luxury watch face, highlighting the metallic hour hand against a textured blue background and part of the watch's bezel, which has engravings.

Rolex is presenting a new version of the Perpetual 1908 decked in 950 platinum and graced with an ice blue dial featuring a guilloché rice-grain motif.

This rosette-like design is distinctive for its three-dimensional, repeating geometric pattern.

With the introduction of a dial created via guillochage, or engine turning – a technique that uses a turning tool to sculpt a pattern into a surface – Rolex is pursuing the course it has set for the Perpetual collection as a tribute to the classic art of watchmaking infused with the brand’s know-how and creativity. The watch presented is mounted on a brown alligator leather strap fitted with a Dualclasp, a double folding clasp.

The 1908 is equipped with calibre 7140, a movement at the forefront of watchmaking technology that features bridges decorated with Rolex Côtes de Genève and a cut-out oscillating weight. Calibre 7140 enables the 1908 to display the small seconds, as well as the hours and minutes.

A wristwatch with a brown leather strap and light blue face featuring silver accents, displayed against a gradient blue background. A wristwatch with a silver bezel, blue dial, brown leather strap, and visible small sub-dial on a gradient blue background.

Classic and contemporary

Inspired by one of the first Rolex watches fitted with the Perpetual rotor, the 1908 belongs to the Perpetual collection. Launched in 2023, this collection is a reinterpretation of traditional horological style imbued with quintessential watchmaking expertise and the aesthetic heritage of Rolex. This elegant and understated watch was named ‘1908’ in homage to the year Hans Wilsdorf devised the name ‘Rolex’ to sign his creations and registered the brand in Switzerland.

A two-part image showing the front and back of a wristwatch. The front has a detailed blue face and brown leather strap. The back reveals the watch's intricate mechanical components and a green strap. A luxury wristwatch with a brown leather strap shown from two angles: the back displays intricate inner mechanics, and the front has a light blue face with hour, minute, and second dials.

Refined elegance of the case

The 1908 features a 39 mm case, with gracious lines and a transparent back that allows the refined aesthetics of the movement to be admired as well as the pivoting of the oscillating weight. The curve of the lugs is highlighted thanks to a gentle chamfering on their top edges. The bezel is divided – the lower part being given an elegant fluting and the upper part domed. On the new version presented, the case is crafted in 950 platinum.

Close-up of a Rolex watch movement, featuring intricate gears and components with gold and silver finishes, inscribed with Chronometer, Perpetual, and other markings. Close-up view of a Rolex chronometer movement with gold and steel components, precise gears, and intricate details showcasing expert craftsmanship and design.

Perpetual calibre 7140

The 1908 is driven by calibre 7140, a movement entirely developed and manufactured by Rolex that was released in 2023 for the launch of this model, which it exclusively equips. A distillation of technology, this self-winding mechanical movement delivers outstanding performance, particularly in terms of precision, power reserve, convenience and reliability.

Calibre 7140 demonstrates carefully finished aesthetics, notably on the bridges, which feature Rolex Côtes de Genève – a decoration that differs from traditional Côtes de Genève for the slight polished groove between each band.

A metal watch clasp with an engraved crown logo, attached to a brown leather strap with visible stitching. The strap is displayed open against a light background. A close-up image of a brown leather watch strap with a silver clasp, showcasing a detailed metallic emblem and buckle mechanism, on a light blue background.

Leather strap

The new 1908 version presented is fitted on a matt brown alligator leather strap. This elegant strap is distinctive for its green calfskin lining and tone-on-tone stitching. It is equipped with a Dualclasp, a double folding clasp, in 950 platinum. Thanks to its carefully designed shape, the Dualclasp always sits centred on the wrist.

A green plastic tag with Superlative Certified and Rolex written on it, attached to a green and white striped string. A green wax seal with the words Superlative Certified and Rolex hangs from a green and white twisted cord.

Superlative Chronometer certification

Like all Rolex watches, the Perpetual 1908 is covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC).

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