New watches 2024

Rolex Day-Date
Harmonious variations

The new versions of the Day-Date express the brand’s enduring desire for rare and wide-ranging expertise to be found in even the smallest details. Colors, materials, motifs, hour markers – each element contributes to the harmony of the new combinations.

Close-up of a luxurious gold Rolex watch face with a fluted bezel, Roman numerals, and a magnified date display at the three o'clock position. The hands are rose gold.

Rolex is enriching the Day-Date range with new versions of the Oyster Perpetual Day-Date 40 and the Oyster Perpetual Day-Date 36 showcasing finely worked dials.

The first watch is fitted with an Oyster bracelet, while the second sports a Jubilee bracelet. The black lacquer dial bears the inscription ‘GMT-Master II’ in green, echoing the color of the triangle-tipped 24-hour hand – an element that features strongly in the model’s design. The GMT-Master II is driven by caliber 3285 enabling it to display the date and an additional time zone in 24-hour format, as well as the hours, minutes and seconds.

Luxurious rose gold watch with a black face, Roman numeral hour markers, and a metal link bracelet band, floating against a gradient background. A rose gold wristwatch with a black dial, Roman numeral hour markers, and a link bracelet is displayed against a gradient background.

Ombré dials make their debut on the Day-Date 40. The version presented, in 18 ct Everose gold, introduces slate ombré – a completely new hue for such a dial, whose surface, colored at the centre, progresses to a deep black around the edge. Also appearing for the first time on the ombré dial of this watch are faceted, deconstructed Roman numerals and faceted index hour markers in 18 ct pink gold. Until now, Rolex ombré dials were set with diamond hour markers and were reserved for the Day-Date 36. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019.

Fashioned from 18 ct white gold, a second new version of the Day-Date 40 features a dial made of pearlized white mother-of-pearl. This natural material is used on the model for the very first time. On the version presented, the shimmer of the mother-of-pearl is further enhanced by the ten baguette-cut diamonds set onto the dial as hour markers.

Close-up of a luxury wristwatch with a silver metallic strap, a mother-of-pearl dial, and diamond hour markers. The day and date are displayed at the 12 and 3 o'clock positions, respectively. Close-up of a silver Rolex watch with a fluted bezel, a mother-of-pearl dial, diamond hour markers, and a visible date window at 3 o'clock.

The Day-Date 36 proposes a dial with faceted, deconstructed Roman numerals and faceted index hour markers, which were until now exclusive to the Day-Date 40. A new variant of the Day-Date 36 in 18 ct yellow gold reveals a white lacquer dial complemented by these now-emblematic hour markers with their perfect geometrical forms and uniformly smooth and shiny surface. Each element is crafted individually in a special workshop, undergoing no fewer than seven operations in the hands of an expert before being applied to the dial.

For the first time, the Day-Date 36 in 18 ct Everose gold sports a blue-green dial, which is adorned with ten baguette-cut diamonds. This dial of remarkable depth and intensity is notably available on a version of the watch whose bezel is set with 60 trapeze-cut diamonds. The creation of this bezel, previously reserved for the Day-Date 36 in 950 platinum and the Day-Date 40 in 18 ct gold or 950 platinum, demands time and patience on the part of the gem-setter, who adjusts and sets each of the stones by hand.

Day-Date 40 and Day-Date 36 models are equipped with calibre 3255, a movement at the forefront of watchmaking technology, enabling them to display the day and the date, as well as the hours, minutes and seconds.

Like all Rolex watches, the Oyster Perpetual Day-Date 40 and Oyster Perpetual Day-Date 36 carry the Superlative Chronometer certification, which ensures excellent performance on the wrist.

A gold wristwatch with a fluted bezel and white dial is shown against a gradient background. The watch has a metal link bracelet and Roman numerals on the face. A gold wristwatch with a white dial and gold hour markers is depicted against a gradient background.

Exclusivity according to Rolex

At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. The day of the week is available in a choice of 26 languages. Watches in the Day-Date range are made only of precious metals – 18 ct yellow, white or Everose gold, or 950 platinum.

Two Rolex watches with gold bracelets are shown. One features a dark dial with Roman numerals, the other a light dial with Arabic numerals and day display. Two luxury wristwatches are displayed: the top one has a rose gold body with a dark dial and the bottom one has a yellow gold body with a light dial.

The Oyster case, symbol of waterproofness

A paragon of robustness and elegance, the Oyster case of the Day-Date 40 and Day-Date 36, measuring 40 mm and 36 mm respectively, is guaranteed waterproof to a depth of 100 metres (330 feet). The Twinlock winding crown, fitted with a double waterproofness system, screws down securely against the case. The crystal, which features a Cyclops lens at 3 o’clock for easy reading of the date, is made of virtually scratchproof sapphire and benefits from an anti-reflective coating. The waterproof Oyster case provides optimal protection for the movement it houses.

Close-up of a mechanical watch movement, displaying intricate gears and components with inscriptions such as PERPETUAL, SWISS, and 3255 etched on the metal parts. Close-up of a Swiss-made automatic watch movement with engravings PERPETUAL, GENEVA SWISS, and 3235. The intricate gears and mechanism components are visible.

Perpetual calibre 3255

The Day-Date 40 and the Day-Date 36 are equipped with calibre 3255, a movement entirely developed and manufactured by Rolex that was released in 2015 and introduced on the former at its launch the same year and on the latter in 2019. A distillation of technology, this self-winding mechanical movement delivers outstanding performance, particularly in terms of precision, power reserve, convenience and reliability.

Calibre 3255 is equipped with a self-winding system via a Perpetual rotor. Thanks to its barrel architecture and the escapement’s superior efficiency, the power reserve of this movement extends to approximately 70 hours.

Close-up of a gold watch bracelet on a white surface, featuring polished links and a visible clasp detail. Close-up of a gold wristwatch bracelet with a series of polished, curved links placed diagonally on a white surface.

President bracelet

The Day-Date 40 and the Day-Date 36 are fitted on a President bracelet. Created specially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, this three-piece link bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust. The bracelet is equipped with an elegant concealed folding Crownclasp and includes patented ceramic inserts – designed by Rolex – inside the links to enhance its flexibility on the wrist and its longevity.

A green plastic tag with Superlative Certified and Rolex written on it, attached to a green and white striped string. A green wax seal with the words Superlative Certified and Rolex hangs from a green and white twisted cord.

Superlative Chronometer certification

Like all Rolex watches, the Oyster Perpetual Day-Date 40 and the Oyster Perpetual Day-Date 36 are covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC).

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