Our Rolex showroom

The Rolex Boutique by Long's Jewelers opened its doors in April of 2021 and offers a unique experience in a sprawling environment exclusive to Rolex. Our two-story, 4,600 square foot boutique is located on the acclaimed Back Bay shopping destination - 8 Newbury Street in Boston.




Interior of a modern Rolex showroom with wooden accents, a wall clock, a display counter with three stools, and green illuminated signage.

The Long's experience

Long's Jewelers has become the foundation of Boston's luxury jewelry and timepiece market. At our Boston Boutique, the tradition of offering an authentic Rolex experience continues. With a diverse selection of watches and the highest standards of service, the Rolex Boutique ensures a lifetime of satisfaction and quality - a promise that remains true to Long's philosophy. Visit us on Newbury Street to experience our Best of Boston recognized service, quality, and expertise in timepieces.

A cozy seating area with green couches and round stools, two small tables, large window with grid pattern, and several framed pictures on the wall. Decorative pendant lights hang from the ceiling. A cozy seating area with green couches and round stools, two small tables, large window with grid pattern, and several framed pictures on the wall. Decorative pendant lights hang from the ceiling.

Uniquely Boston

The Rolex Boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony and intimacy. At our Newbury boutique, customers enjoy a two-story, open-air lounge, visuals of Boston's historic Public Gardens, and brickwork reflecting Back Bay's old world aesthetic. Chandeliers hang overhead, and classic Rolex photographs of timepieces and ambassadors decorate the walls. Impeccable detail and design come together for a truly unique experience.

A well-lit, modern jewelry store with glass display cases showcasing various jewelry items. The back wall features a large ornamental clock design. There are plants in the corner. A well-lit, modern jewelry store with glass display cases showcasing various jewelry items. The back wall features a large ornamental clock design. There are plants in the corner.

Timepieces for today and tomorrow

Long's is proud to be part of Rolex's global service network with Rolex-trained and tested watchmakers on site. At the boutique, Long's offers service consultations that begin with an examination of the timepiece and an explanation of how a Rolex service benefits each watch. Many of our guests have owned a Rolex for decades or even generations - and we enjoy keeping those timepieces working in excellent condition.

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